I’m Ujjwal Rupakheti, a full-stack web developer and SEO specialist in Itahari, Nepal. For 3+ years I’ve built websites, SaaS products and business software for clients in Nepal and abroad, and made sure people can find them on Google and in AI answers.
At a glance
When a developer builds the site and a separate agency handles SEO, fixes wait in a queue between two vendors. With me, the person who finds a problem is the person who fixes it, in the code.
01
Fast business websites, online stores with Nepali payments, redesigns that keep your rankings, and maintenance after launch.
02
SaaS products from idea to paying users, business software that fits how you work, AI chatbots, and APIs that connect it all.
03
Technical SEO fixed in the code, local SEO for Google Maps, content that ranks, and visibility in ChatGPT, Gemini and AI Overviews.
01Websites
Most websites in Nepal are opened on a phone, often on mobile data. I build sites that load quickly on those connections, read well in English and Nepali, and are structured for Google from the first day. I work mostly in Next.js and React, which render pages on the server, so visitors and search engines see the full content straight away.
Service pages, enquiry forms, WhatsApp and map links, a blog you can edit, and pages written for the searches your customers actually make.
Static website designWeb developer in NepalWebsite cost in Nepal
Custom stores or WooCommerce and Shopify, with eSewa, Khalti, Fonepay QR and bank transfer, plus PayPal or card for buyers abroad, and product structured data so prices can show in Google.
E-commerce website developmentStart an online store in Nepal
Larger business sites with pages you edit yourself, on a lightweight theme with only the plugins you need, so they stay fast as you add content.
A map of every old URL to its new one, 301 redirects, the content that already ranks kept in place, a staging test, and Search Console checks after launch.
Clean layouts people understand at first glance, designed for phones first and tested on real devices, with an audit option for sites that already exist.
Updates, backups, uptime checks, security fixes and small changes each month, so the site keeps working, and keeps ranking, after launch.
Typical timelines: 1–2 weeks for a static site, 2–4 weeks for a business site and 3–8 weeks for an online store.
Case study: Pentagon CarpetsA catalogue website and self-service CMS for a handmade carpet exporter in Nepal, with five craft pages, trade enquiry forms and deploys on every push.
Industries
Trekking companies, hotels, restaurants, schools, consultancies and clinics each need something different from a website. Each page below explains what yours needs, what it costs and how I build it.
Itinerary pages, fixed departures and WhatsApp enquiries, built to win bookings from travellers abroad.
Trek pages that rank for Everest, Annapurna and Manaslu searches in the US, UK and Europe, so you depend less on OTAs.
Itinerary pages, permit and season guides and blog posts, with every fact checked against official sources.
Room pages, direct booking with eSewa, Khalti or card, and Hotel structured data, so fewer guests come through OTAs.
A real text menu, table booking and online ordering with eSewa, Khalti or Fonepay QR, found on Google Maps.
Admission pages, Nepali notices with Bikram Sambat dates and a CMS your office can edit.
Country and university pages, IELTS and PTE classes, counselling booking and WhatsApp leads.
Doctor profiles with NMC numbers, OPD schedules and appointment booking, written for patients’ trust.
One project, a written scope, a fixed price and a preview link every week, in Nepal or abroad.
02Software
I’ve built and launched my own SaaS products, so I know what it takes beyond the code: sign-up, billing in rupees, dashboards, roles, backups and the slow work of making a product reliable. I build the same for clients, and stay involved after launch.
From idea to paying users: accounts, plans, payments by QR, eSewa, Khalti or card, an admin console and the marketing site. Jhino and Eknas are two SaaS products I built this way.
HR, payroll, inventory, bookings and internal tools that fit how your business already works, including Nepali rules for VAT, SSF and TDS, as in Eutaa.
Software developmentManagement systemsSoftware development cost
Chatbots and AI features on Gemini and other LLM APIs that answer from your own data, such as your products, prices and policies, inside your website or app.
Documented REST APIs, signed webhooks, payments recorded exactly once, and PostgreSQL schemas designed to grow, connected to payment gateways, SMS, email and AI models.
Case study: EknasA loyalty SaaS for cafés, salons, gyms and shops in Nepal, with rotating signed QR codes, a customer wallet and a public API with webhooks.
03Search
Most SEO problems I see in Nepal are technical: slow pages, missing structured data, sites that render blank for crawlers, or a Google Business Profile with the wrong details. Because I’m also the developer, I fix them in the code instead of writing a report and waiting. I’ve also written 200+ SEO articles across five client domains.
Crawling, indexing, Core Web Vitals, structured data and site architecture, checked page by page, with every fix explained and, if you want, made.
Technical fixes, new content and links every month, with a plain report on rankings, traffic and enquiries, so you can see what the work is doing.
Map pack visibility, the same business details everywhere, reviews and local landing pages, for customers searching near you.
Clear answers on your pages, entity markup and open access for AI crawlers, so ChatGPT, Gemini, Perplexity and Google AI Overviews can read and cite you.
Keyword research that maps each search to a page, content written for real questions, and links earned from relevant sites, not bought from link farms.
Faster pages and better Core Web Vitals: images resized and modern, fonts self-hosted, scripts split so phones stay responsive, all fixed in the code.
Case study: NimttoAn animated wedding invitation SaaS where every design and ceremony has its own indexable page, in English and Nepali.
Prefer advice before you hire? Book a one-off web and SEO consultation. Testing services are also available: QA testing, regression testing and logic verification.
Pricing
Starting prices for typical projects. Each website and SaaS package has its own page with a price calculator, every option priced and a PDF quotation you can download. Your quote is fixed after a short call, so the number you agree is the number you pay.
| Service | Starting price | Typical timeline |
|---|---|---|
| Websites | ||
| Static websiteFast pages, an enquiry form, WhatsApp and map links | NPR18,000 | 1–2 weeks |
| Business website with CMSMore pages, a blog, content you edit yourself | NPR35,000 | 2–4 weeks |
| Online storeeSewa, Khalti, Fonepay, PayPal or card | NPR60,000 | 3–8 weeks |
| Software | ||
| SaaS product, first versionAccounts, plans, payments and an admin console | NPR70,000 | 6–12 weeks |
| SEO | ||
| Technical SEO auditThe fixes listed in order, or made for you | NPR15,000 | 1 week |
| Monthly SEOFixes, content, links and a monthly report | NPR30,000 / month | 3–6 months to see movement |
Every project is quoted after a short call, in writing, before any work starts.
Not included: domain, hosting, paid plugins or themes, paid SEO tools and stock photos. International clients are quoted in USD. For a full breakdown of SEO budgets, read my guide to SEO cost in Nepal.
Process
A 30-minute call about your goals, customers, budget and deadline, on WhatsApp, Viber, email or video.
Pages or features, timeline and price in writing before any work starts.
A working preview link every week, so you see progress and give feedback early.
Launch, Search Console set-up, and the code and accounts handed to you.
A free bug-fix period, then optional maintenance or monthly SEO.
I work on Nepal time (UTC+5:45) and keep regular overlap hours with clients in Europe, the Gulf and Australia.
Why me
Hire a freelancer when you want to work directly with the person who builds and ranks your product, at a lower cost. Hire an agency when you need many people working at once. If your project needs an agency, I’ll tell you.
| Working with me | Typical agency | Separate developer + SEO vendor | |
|---|---|---|---|
| Who you talk to | The person building it | An account manager | Two contacts |
| Technical SEO fixes | Done in the code, in days | Scheduled through their developers | A report is sent, then you wait |
| Cost | No agency overhead | Includes management and office costs | Two invoices |
| Best for | Startups, SMEs and founders | Large companies with many projects at once | Companies with in-house managers |
Proof
Organic traffic went from 0 to 1,200 visitors a month in five months after a technical audit and new product pages, and ad spend dropped by more than 60%.
A rebuilt Google Business Profile and local pages reached the Google Maps top 3 in eight weeks, with 400% more phone calls that quarter.
Topic clusters and internal linking took the site to 200+ ranking keywords, several in Google’s top five.
13+
projects shipped, each with a case study
15+
clients in Nepal and abroad
3+
years building for the web
200+
SEO articles written
I saw a real problem in the Nepali market: online wedding invitations were made for Western weddings, not for ours. Ujjwal Rupakheti helped me bring my idea to reality. He built Nimtto with Nepali and English, Bikram Sambat dates and RSVPs for every ceremony, exactly the way I imagined it.
Businesses in Nepal rarely know who their regular customers are, or whether an offer actually brings anyone back. Ujjwal Rupakheti built Eknas to change that: a free wallet for customers, a counter app where staff record a purchase by phone number or QR code, and a dashboard where owners run offers and see results by branch. He understood the problem and built every part of it properly.
Ujjwal’s SEO expertise transformed our online visibility. Within months, our hospitality business was ranking for keywords we never thought possible. His technical understanding of search algorithms combined with his development skills makes him uniquely effective. He doesn’t just optimize, he builds systems that sustain rankings long-term.
Working with Ujjwal on our agency project was a remarkable experience. He approached the project with the precision of an engineer and the strategic thinking of a marketer. The website he built not only looks polished but ranks exceptionally well for our target keywords. His dedication to quality and his availability made the entire process seamless.
Itahari, Nepal
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UTC+5:45, where I work from
London
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Your morning is my afternoon
Dubai
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Nearly the same working day
Sydney
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Your afternoon is my morning
Where I work
I’m based in Itahari, Koshi Province, and work with businesses across Nepal, mostly online. Clients in the US, UK, Australia, Canada and the Gulf get a fixed quote in USD, a written contract, payment by bank transfer, Wise or PayPal, and an NDA if they want one. Code and intellectual property transfer to you on payment.
Prices, timelines, ownership and how we’d work together, answered before you ask.
Ask me on WhatsAppA static website with me starts from NPR 18,000. A business website with a CMS and more pages starts from NPR 35,000, and an online store with eSewa, Khalti or Fonepay from NPR 60,000. Domain, hosting and paid plugins are extra. You get a fixed quote after a short call about pages, features and content. My guide to website cost in Nepal adds domain, hosting and yearly running costs.
A SaaS product starts from NPR 70,000 for a focused first version, and grows with the number of user roles, integrations and payment flows. Larger products are quoted after a paid discovery week, where we agree the scope, screens and data model in writing before any build starts. Clients abroad get a fixed quote in USD. See how to build a SaaS in Nepal and my guide to software development cost in Nepal.
A one-time technical SEO audit starts from NPR 15,000. Monthly SEO starts from NPR 30,000 and depends on how competitive your keywords are and how much content is needed. Paid tools and content beyond the plan are listed separately. My guide to SEO cost in Nepal shows what each budget buys.
A static website takes 1 to 2 weeks, a business website 2 to 4 weeks, an online store 3 to 8 weeks and the first version of a SaaS product 6 to 12 weeks. The biggest causes of delay are late content and slow feedback, so I agree a review schedule with you at the start.
Hire a freelancer when you want to work directly with the person who builds and ranks your product, at a lower cost. Hire an agency when you need many people working at once, for example several apps in parallel or round-the-clock support. I’ll tell you honestly if your project needs an agency.
Yes. I build custom stores and stores on WooCommerce or Shopify, with eSewa, Khalti, Fonepay QR or bank transfer for Nepal and PayPal or card for buyers abroad. I also add product structured data, so products can show prices in Google results. My guide on how to start an online store in Nepal covers registration, merchant accounts and delivery.
Yes. After the final payment, the code, the repository, the domain and the hosting accounts are yours, in your name. I hand over the repository, the admin logins and a short guide to running the site.
I mainly use Next.js, React and TypeScript on the front end, Node with Express or Fastify on the back end, and PostgreSQL with Prisma or Drizzle for data, deployed with Docker. Next.js renders pages on the server, so they load fast and search engines read the full content. For a simple site you’ll edit every day, I may recommend WordPress instead.
Yes. Every site launches with clean URLs, titles and descriptions, structured data, an XML sitemap, fast Core Web Vitals, mobile layouts and redirects from any old pages. That gives you a strong technical base. Rankings still depend on content, competition and links, so nobody can honestly guarantee a position.
Yes, and that is the main reason clients hire me. The same person who writes the code fixes the technical SEO, so changes to speed, schema or site structure happen in days instead of waiting on a second vendor. Development and SEO are still quoted separately, so you only pay for what you need.
Most sites see early movement in 3 to 6 months, and competitive keywords can take longer. Technical fixes and Google Business Profile work often show results sooner. I report monthly on rankings, traffic and enquiries so you can see what is changing.
Yes. A chatbot can answer your customers from your own products, prices and policies, using Gemini or another LLM, on your website or inside your app. My guide to AI chatbots for business in Nepal covers what one costs and where it falls short.
Yes. Before a redesign I map every old URL to its new one, keep the content that ranks, test the new site on a staging address and set up 301 redirects. After launch I watch Search Console for errors and fix them in the first weeks.
Every project includes a free support period after launch for bugs. After that, monthly maintenance covers updates, backups, uptime checks and small changes, priced by the size of the site.
Yes. I build sites in Nepali Unicode, in English, or in both, with a language switch and correct hreflang tags so Google shows the right version. Several of my products, such as Nimtto and Pustau, are bilingual and show Bikram Sambat dates.
Yes. I work with clients in the US, UK, Australia, Canada and the Gulf. Nepal is UTC+5:45, which gives a good overlap with European mornings and Australian afternoons. International clients pay in USD by bank transfer, Wise or PayPal, against a written contract, and I’m happy to sign an NDA.
Answer engine optimization (AEO) and generative engine optimization (GEO) mean making your content easy for AI assistants such as ChatGPT, Gemini and Google AI Overviews to read, trust and cite. In practice that means clear answers on your pages, structured data, a consistent business profile across the web and crawler access. Good SEO is still the foundation.
Send a short note about your project and budget. I reply within one working day with questions or a first estimate.
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