Technical SEO Audit
Crawling, indexing, rendering, Core Web Vitals, structured data and site structure, checked by hand and with tools, then fixed in the code.
Best SEO Expert in Nepal
I’m Ujjwal Rupakheti, an SEO expert based in Itahari, Nepal. For 3+ years I’ve fixed technical SEO in the code, moved local businesses into the Google Maps top 3 and written 200+ SEO articles, so companies across Nepal and abroad get found on Google and quoted in AI answers.
- Technical fixes made in your code, by me, not passed on
- Results you can check: live sites and case studies
- Search Console and your profile stay in your name
01The work
What Does an SEO Expert in Nepal Do?
An SEO expert finds out why a website gets little search traffic and fixes the causes. In Nepal that usually means technical problems, pages that don’t match how people search, a weak Google Business Profile and too few trusted links. I work on all four, in that order of urgency.
Local SEO & Google Maps
A complete Google Business Profile, the same business details everywhere, a review routine and local pages for map pack searches.
Keyword Research
Keyword maps built from real searches in English, Romanised Nepali and Devanagari, with one page planned for each search that matters.
SEO Content Writing
Service pages, guides and articles written answer-first from the keyword map, by someone who has published more than 200 of them.
Link Building
Links earned from relevant Nepali and international sites through digital PR, partners and useful content. No link farms, no packages.
AI Search: AEO & GEO
Clear answers, entity markup and open crawler access, so Google AI Overviews, ChatGPT, Gemini and Perplexity can read and cite you.
Every project starts with a technical SEO audit, because content and links can’t help pages Google can’t read. If visitors already arrive but don’t enquire, the problem is usually the page, not the ranking: that’s what my UI/UX audit is for.
02Search in 2026
Ranking on Google, in Maps and in AI Answers
A search in 2026 can end in three places: an AI Overview at the top, the map pack for anything local, or the ordinary results below. I work on all three from the same technical base.
- SEO
Ordinary rankings: a fast page Google can crawl, matched to one search and supported by links. This is still where most clicks come from.
- AEO
Answer engine optimization: a 40 to 60 word answer under a question-style heading, written so AI Overviews, featured snippets and AI assistants can quote it directly.
- GEO
Generative engine optimization: the same facts about your business across the web, entity markup and access for GPTBot, ClaudeBot and PerplexityBot, so ChatGPT, Gemini and Perplexity can cite you.
My guide to how to do SEO in 2026 explains each one with examples you can copy.
dental clinic in itahari
- All
- Maps
- Images
- News
AI Overview
Dental clinics in Itahari offer check-ups, fillings, root canal treatment and braces. Compare clear prices, opening hours and whether you can book online.
Yyourclinic.com.np
#1
YYour Clinicyourclinic.com.np › itahari
Dental Clinic in Itahari, Open Seven Days
Check-ups, fillings and braces near the main chowk. See prices, book online or call.
PricesBook a visitDirections
03Developer and SEO
Why an SEO Expert Who Writes Code Gets Fixes Live Faster
Most SEO problems I find in Nepal live in the code: slow templates, pages that render blank for crawlers, invalid schema, wrong canonical tags. When SEO and development sit with different people, those fixes wait in a queue. I make the change myself.
| Problem I often find | What I change | Where I’ve done it |
|---|---|---|
| A JavaScript site that shows crawlers an empty page | Server-rendered or pre-rendered public pages, so Google and AI crawlers read real HTML | Jhino serves server-rendered snapshots of public pages |
| No structured data, or markup that fails validation | JSON-LD for the real page type: Product and Offer, LocalBusiness, FAQPage, SoftwareApplication, TechArticle | Nimtto and Eknas |
| Nepali and English content mixed on one URL | Separate language URLs with hreflang, such as en-NP and ne-NP | Eknas has a full Nepali version under /ne |
| One sitemap with thousands of mixed URLs | Sitemaps split by type, so you can see which sections Google is indexing | Nimtto publishes five sitemaps, one of them for images |
| Heavy pages on mobile data | Lighter templates, WebP images at the right size, and static pages where a framework isn’t needed | Hotel Aarohi is a static site for this reason |
| AI assistants blocked or confused | robots.txt rules for GPTBot, ClaudeBot and PerplexityBot, plus an llms.txt file | Nimtto and Jhino both ship llms.txt |
Want to check your own site first? Work through my technical SEO checklist for 2026, or compare the free and paid tools in the best SEO tools for Nepal.
04Client results
SEO Results for Clients in Nepal
Each of these started with a technical audit and a written plan. Business names stay private where the client asked.
Performance on searchOnline store, Biratnagar
5 monthsOrganic visitors1,200/mo
At the start0
Ad spend cut60%+
- Online store, Biratnagar
Every visitor came from paid ads after two years of trading. A technical audit, keywords mapped to 80+ product pages, 12 buyer-intent articles and Product schema took organic traffic from 0 to 1,200 visitors a month in five months, with page 1 for 14 competitive keywords and ad spend down by more than 60%.
- Local service, Itahari
Invisible on Google Maps. A rebuilt Google Business Profile, matching details across directories and location pages with LocalBusiness schema reached the Maps top 3 in eight weeks, with 400% more phone calls that quarter.
- Hospitality business
A strong reputation offline and almost no search presence. A rebuilt profile, details made consistent across 20+ directories and FAQ content for “near me” searches reached the Maps top 3 in six weeks.
- Content platform, national
Topic clusters, rewritten articles and fixed internal linking took a tech content platform to 200+ ranking keywords, several in Google’s top five.
Ujjwal’s SEO expertise transformed our online visibility. Within months, our hospitality business was ranking for keywords we never thought possible. His technical understanding of search algorithms combined with his development skills makes him uniquely effective. He doesn’t just optimize, he builds systems that sustain rankings long-term.
Working with Ujjwal on our agency project was a remarkable experience. He approached the project with the precision of an engineer and the strategic thinking of a marketer. The website he built not only looks polished but ranks exceptionally well for our target keywords. His dedication to quality and his availability made the entire process seamless.
3+
years of SEO and web development
15+
clients in Nepal and abroad
200+
SEO articles published across five domains
4.9
average client rating out of 5
05Proof
SEO Work You Can Check Yourself
The best evidence an SEO expert can give you is live work you can inspect. View the page source, the sitemap or Google’s Rich Results Test, and you’ll see the structure I describe.
Wedding invitation SaaS
Nimtto
Every one of 52 designs has its own indexable page with Product, Offer and breadcrumb data, five sitemaps, and hreflang between Nepal and international pages.
Read the case study
Hotel website, Chandrapur
Hotel Aarohi
Pages built for the searches guests type, such as a hotel in Chandrapur, with Hotel, opening hours and FAQ structured data on a fast static site.
Read the case study
Loyalty SaaS
Eknas
Structured data matched to each page type, from SoftwareApplication on the home page to LocalBusiness on each shop page, with a full Nepali version.
Read the case studyThe Experience Behind the Work
I’ve published 200+ SEO articles across five domains, including tech articles and gadget reviews for Gadgets in Nepal from 2024 to 2025. I led SEO content strategy and QA at Ektukra Digital Agency from 2025, and I’ve been a full-stack web developer there since June 2026. The search structure of every product in my portfolio is my own work, including the travel routes on HamroYatra. Check them live at nimtto.com, eknas.com and jhino.com, or read the Hotel Aarohi source on GitHub.
06Process
How I Work on SEO for Your Business
SEO with me runs in four stages. The first month fixes what’s broken; then the work moves to content, local signals and links. You see a written plan before anything changes, and a report at the end of every month.
- Week 1
Audit
Search Console, analytics, a full crawl, and a manual review of your key pages and your search competitors.
- Weeks 2–4
Fix
Speed, rendering, schema, titles, internal links and redirects, changed in the code and checked in Search Console.
- Month 2 onward
Build
Pages and articles from the keyword map, Google Business Profile work, reviews and earned links.
- Every month
Report
Clicks, impressions, rankings and enquiries, what shipped, and the plan for next month, in plain words.
We talk on WhatsApp, Viber, email or video, on Nepal time (UTC+5:45). Want a monthly partner who also guides your own developers? See freelance SEO consulting.
07Search in Nepal
What Makes SEO in Nepal Different
Search in Nepal has habits that generic SEO advice misses. People type the same need in English, Devanagari and Romanised Nepali, most visits come from phones on mobile data, and many small businesses still rely on a Facebook page instead of a website.
- Three ways to type one search
A keyword map for Nepal includes the English, Nepali Unicode and Romanised Nepali versions of each search, and checks which one each audience actually uses. Read how I do keyword research for Nepal.
- Mobile data first
I test pages on a throttled mobile connection, because that’s how most of your visitors arrive. Heavy sliders and oversized images cost rankings and customers.
- Bikram Sambat dates
Events, notices and offers often need BS dates beside AD dates, written so that people and search engines both read them correctly.
- Local payments and trust
For online stores, clear eSewa, Khalti and Fonepay details on product and checkout pages answer the questions buyers would otherwise ask on WhatsApp.
- The map pack comes first
For many local searches the map pack sits above every website, so your Google Business Profile is often the first thing a customer sees. My Google Business Profile setup guide covers it step by step.
- WordPress, mostly
Most business sites I audit in Nepal run on WordPress. My WordPress SEO guide for Nepal lists the settings and plugins I check first.
08Where I work
SEO Expert in Itahari, Working Across Nepal
I live and work in Itahari, Sunsari, so businesses in Itahari, Dharan and Biratnagar can meet me in person for the first call. Everywhere else I work remotely in exactly the same way, because Search Console, your profile and the reports are all online.
Koshi Province · Meet in Person
Abroad · Quoted in USD
Each city page explains how search works in that market, from tourism in Pokhara to trade in Birgunj. See every location I cover.
Pricing
SEO Pricing in Nepal (2026)
An SEO audit with me starts from NPR 15,000 and monthly SEO from NPR 30,000. You get a fixed quote after a short call about your site, your market and your goals.
| Service | Starting price | Typical timeline |
|---|---|---|
| Technical SEO auditEvery fix ranked by impact, then listed for your developer or made by me | NPR15,000 | 1 week |
| Monthly SEOTechnical fixes, content, local SEO, links and a monthly report | NPR30,000 / month | 3–6 months to see movement |
| Keyword research, content and link buildingIncluded in monthly SEO, or quoted as a fixed project | Included in monthly SEO | Agreed in the quote |
Not included: domain, hosting, paid plugins, paid SEO tools and stock photos. International clients are quoted in USD. See every starting price on my services page, or read SEO cost in Nepal for what each budget level usually buys.
09Choosing
How to Choose the Best SEO Expert in Nepal
The best SEO expert in Nepal is the one with results you can check. Ask these six questions of anyone you’re considering, including me.
| Question to ask | A good answer | A warning sign |
|---|---|---|
| Can I see live work? | Sites you can open, inspect and test yourself | Screenshots of ranking charts only |
| Who makes the technical fixes? | The same person, within days | “Send this list to your developer” |
| Do you guarantee rankings? | No, with a clear plan of the work instead | A guaranteed first place on Google |
| What will the monthly report show? | Search Console clicks and impressions, the work done and next month’s plan | A list of keywords that “moved”, with no clicks |
| Do you understand Nepali search? | Devanagari, Romanised Nepali and the map pack in your town | English keywords only |
| Who owns the accounts? | You, from the first day | Logins held by the agency |
My answers, in order: yes, me, no, all of it, yes, and you. If your project needs more people than one specialist can give it, I’ll tell you that too.
FAQ: Hiring an SEO Expert in Nepal
Prices, timelines, guarantees and AI search, answered plainly.
Ask me on WhatsAppWho’s the Best SEO Expert in Nepal?
Ujjwal Rupakheti is one of the best SEO experts in Nepal, based in Itahari. He combines technical SEO with full-stack development, so he fixes problems in the code himself. His client results include an online store taken from 0 to 1,200 monthly visitors in five months, a local business moved into the Google Maps top 3 within eight weeks with 400% more calls, and 200+ ranking keywords for a national content platform.
Is an SEO Expert the Same as an SEO Specialist or SEO Consultant?
Mostly, yes. In Nepal, SEO expert, SEO specialist and SEO consultant describe the same job: finding why a site doesn’t rank and fixing it. The difference worth checking is whether they only advise or also make the fixes. I do both, as a freelance SEO consultant who edits your code myself.
Why Hire an SEO Expert Who is Also a Web Developer?
Because a report only helps if someone acts on it. As a web developer and SEO expert in Nepal, I fix speed, indexing, schema and page structure in the code myself, and when a site can’t be saved I rebuild it as your web developer in Nepal, without passing you to another agency.
How Much Does an SEO Expert Cost in Nepal?
With me, a one-time technical SEO audit starts from NPR 15,000 and monthly SEO starts from NPR 30,000. The monthly price depends on how competitive your keywords are and how much content you need. Paid tools, hosting and stock photos are not included. My SEO cost in Nepal guide explains what each budget level usually buys.
How Long Does SEO Take to Show Results in Nepal?
Most sites see early movement in 3 to 6 months, and competitive national keywords take longer. Technical fixes and Google Business Profile work often show sooner, because they remove problems that were holding existing pages back. I report every month on clicks, impressions, rankings and enquiries, so you can see what is changing.
Can You Guarantee a First-Page Ranking on Google?
No, and be careful with anyone who does. Google decides rankings, and they depend on your competitors, your content and the links your site earns. What I can promise is the work: a technically sound site, pages written for real searches, and a monthly report that shows exactly what was done and what changed.
Can You Do SEO for a Website Written in Nepali?
Yes. I research keywords in Devanagari and in Romanised Nepali, because people in Nepal search both ways. For bilingual sites I set up separate Nepali and English URLs with hreflang, so Google shows each visitor the right version. Eknas and Pustau, both built by me, have full Nepali versions.
Do I Need a New Website Before Starting SEO?
Usually not. I work on WordPress, Shopify, Next.js, React and plain HTML sites, and I start with an audit of what you already have. I only recommend a rebuild when the platform blocks the basics, for example pages Google can’t render or a theme that can’t be made fast on mobile.
Do You Work with Businesses Outside Itahari?
Yes. I’m based in Itahari and can meet clients in Itahari, Dharan and Biratnagar, but most of my SEO work is remote. I work with businesses in Kathmandu, Pokhara and Butwal, and with founders abroad, over WhatsApp, email and video calls. For Lumbini Province, see my SEO expert in Butwal page.
SEO, AEO and GEO: What’s the Difference?
SEO helps your pages rank in normal Google results. AEO, answer engine optimization, shapes your content so it can be quoted directly in featured snippets and AI Overviews. GEO, generative engine optimization, helps assistants such as ChatGPT and Gemini find, trust and cite you. All three rest on the same base: clear pages, structured data and crawler access.
Will My Business Appear in ChatGPT and AI Overviews?
Nobody can promise an AI citation, because no one controls them. What I can do is remove everything that stops one: blocked AI crawlers, pages without direct answers, missing entity markup and business details that differ from site to site. Pages that answer a question clearly in their first lines are the ones assistants quote most often.
Find Out What’s Holding Your Site Back.
I’ll Reply Within a Day.
Send me your website address and the searches you want to appear for. I reply within one working day with first observations and a quote.
Ujjwal RupakhetiReplies within one working day
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