I’m Ujjwal Rupakheti, a freelance SEO consultant in Itahari, Nepal. I run monthly SEO retainers and advisory plans for startups, SaaS products and small companies in Nepal and abroad: one person who sets the plan, writes or reviews the content and makes the technical fixes in your code. Retainers start from NPR 30,000 a month.
01Engagement
A monthly retainer where I do the SEO work, an advisory plan where your own staff do the work and I guide it, or a one-time audit or consultation. Most startups begin with the audit, then move to a retainer once they see what needs doing.
| Monthly retainer | Advisory plan | One-off audit or call | |
|---|---|---|---|
| Who does the work | I do, including code changes | Your staff, with my reviews | Your staff, from my report |
| What you get | Plan, fixes, content, links and a monthly report | A monthly plan, review calls, feedback on pages and pull requests | A ranked fix list, or a strategy call |
| Price | From NPR 30,000 a month | By hours agreed each month | Audit from NPR 15,000; consultation priced separately |
| Best for | Founders without an in-house SEO | Companies with their own writers or developers | Checking where you stand first |
Monthly SEO reportMonth 4 · example SaaS
SampleClicks from Google, last six monthsRising
Shipped this month
Next month
02A typical month
Every month follows the same rhythm, so you always know what’s happening. I start from your Search Console data, agree the priorities with you, ship the work, then report on what changed.
Search Console clicks, impressions and queries, plus anything that broke or moved.
A short list of priorities for the month, agreed with you in writing.
Technical fixes, new or improved pages, internal links and outreach.
What shipped, what changed, and the plan for next month.
03Client results
Two engagements that show what one consultant can change in months, not years. More results are on my SEO expert in Nepal page.
Hospitality business
Top 3
in the Google Maps pack, within six weeks
A strong reputation offline but almost no search presence. I rebuilt its Google Business Profile, made its details consistent across 20+ directories, added location schema and wrote FAQ content for “near me” searches.
Online store · Biratnagar
0 → 1,200
organic visitors a month, within five months
All traffic came from paid ads after two years of trading. I ran a full technical audit, mapped keywords to more than 80 product pages, wrote 12 buyer-intent articles, added Product and Breadcrumb schema and set up the Google Business Profile.
Ujjwal’s SEO expertise transformed our online visibility. Within months, our hospitality business was ranking for keywords we never thought possible. His technical understanding of search algorithms combined with his development skills makes him uniquely effective. He doesn’t just optimize, he builds systems that sustain rankings long-term.
Working with Ujjwal on our agency project was a remarkable experience. He approached the project with the precision of an engineer and the strategic thinking of a marketer. The website he built not only looks polished but ranks exceptionally well for our target keywords. His dedication to quality and his availability made the entire process seamless.
04Startups
Startups need SEO that fits the product, not a list of blog topics: pages generated from the product itself, documentation that ranks, server rendering for a JavaScript app, and structured data that says what the product is. I’ve built all of these into my own SaaS products.
Pages from the productNimtto gives every one of 52 designs its own indexable page with Product and Offer data.
Docs and API pages that rankEknas marks up its developer docs as TechArticle and WebAPI, with a full Nepali version under /ne.
Server rendering for appsJhino serves server-rendered snapshots of public pages, and generates robots.txt, sitemaps and llms.txt.
Bilingual productsPustau is Nepali first with English available, with Bikram Sambat dates throughout.
Check them live: nimtto.com, eknas.com, jhino.com and pustau.com. Still building the product? It’s cheaper to get this right before launch; see SaaS development if you also need it built.
05AI search
AEO shapes pages so Google can quote them in featured snippets and AI Overviews. GEO helps assistants such as ChatGPT, Gemini and Perplexity find, trust and cite you. Both are part of every retainer, not an extra package.
I don’t promise AI citations, because no one controls them. I make sure nothing on your site stops them. More in my guide to SEO in 2026.
06Comparison
Hire a freelancer when you want senior attention at a small-company budget and direct contact with the person doing the work. Choose an agency for many channels at once, and an in-house hire once SEO is a full-time job. This is how I’d explain the choice to a friend.
| Freelance consultant (me) | Agency | In-house hire | |
|---|---|---|---|
| Who you talk to | The person doing the work | An account manager | Your employee |
| Technical fixes | Made in the code by me | Through their developers or yours | Depends on the hire |
| Cost | No agency overhead | Includes management and office costs | Salary, tools and training |
| Flexibility | Monthly plans, agreed term | Fixed packages, longer contracts | Hard to scale down |
| Best for | Startups, SaaS and SMEs | Large brands, many channels | Companies where SEO is a full-time job |
07Background
I’ve worked on SEO and web development for over three years and published 200+ SEO articles across five domains, so I write and build for the same search engines I report on. I’m studying for a BSc (Hons) in Computing at Itahari International College.
| Role | Where | When |
|---|---|---|
| Full Stack Web Developer | Ektukra Digital Agency | June 2026 to present |
| SEO content strategy and QA testing | Ektukra Digital Agency | 2025 to 2026 |
| Content writer, tech articles and gadget reviews | Gadgets in Nepal | 2024 to 2025 |
| Script writer | Fact Nepal | Earlier |
| Founder and developer | 13+ projects, each with a case study | Ongoing |
The full timeline is on my experience page, and the person behind it on the about page.
Itahari, Nepal
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UTC+5:45, where I work from
London
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Your morning is my afternoon
Dubai
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Nearly the same working day
Sydney
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Your afternoon is my morning
08International
I work with founders and small companies abroad on the same retainer model. Contracts and invoices are in USD, payment is by bank transfer, Wise or PayPal, and I’m happy to sign an NDA. Reports are written in clear English, and I work well asynchronously. That includes SEO for UK businesses on google.co.uk and SEO for Australian businesses on google.com.au.
Nepal time is UTC+5:45, which overlaps with European mornings, Gulf working hours and Australian afternoons. If you also need development, see web developer in Nepal.
Pricing
A monthly SEO retainer starts from NPR 30,000 and a one-time technical SEO audit from NPR 15,000. Every plan is quoted in writing before work starts; international clients are quoted in USD.
| Service | Starting price | Typical timeline |
|---|---|---|
| Monthly SEO retainerPlan, fixes, content, links and a monthly report | NPR30,000 / month | 3–6 months to see movement |
| Advisory planYour staff do the work; I plan, review and guide | By hours agreed monthly | Monthly |
| Technical SEO auditThe usual first month of a retainer | NPR15,000 | 1 week |
Paid tools are not included. See every starting price, or read SEO cost in Nepal for what each budget buys. Only need advice? Book a one-off SEO consultation.
Rates, retainers, developers and working across time zones.
Ask me on WhatsAppA freelance SEO consultant plans and runs your SEO as an outside specialist, without the overhead of an agency. With me that means setting the keyword and content plan, fixing technical problems, reviewing or writing pages, and reporting every month on what was done and what changed in Google Search Console.
My monthly SEO retainer starts from NPR 30,000, and a one-time technical SEO audit starts from NPR 15,000. Advisory plans, where your own staff do the work and I guide it, are priced by the hours we agree each month. International clients are quoted in USD. See all starting prices.
You work directly with the person doing the work, and you pay for the work instead of account management and office costs. An agency makes more sense when you need many people at once, for example SEO, ads and social media for several brands. I’ll tell you if your project is better suited to an agency.
SEO usually needs 3 to 6 months before rankings move in a way you can measure, so a retainer shorter than that rarely shows its value. If you’re not ready for that commitment, start with an audit or a single consultation and decide afterwards. We agree the term in writing before work starts.
Yes. I can open pull requests on GitHub, write tickets with the page, the problem and the fix, or review your developers’ changes before they go live. Many startups prefer this, because their developers keep ownership of the codebase while the SEO work still ships quickly.
Clicks and impressions from Search Console, the searches that moved, enquiries where we can track them, every change I shipped that month, and the plan for the next one. It’s written in plain words, so you can forward it to a co-founder or investor without translating it.
Yes. I work remotely with founders in the US, UK, Australia, Canada and the Gulf. Nepal is UTC+5:45, so there’s a good overlap with European mornings and Australian afternoons. Invoices are in USD, payment is by bank transfer, Wise or PayPal, and I’m happy to sign an NDA.
Send a short note with your website, your goals and your budget. We have a 30-minute call, and I send a written proposal with scope, deliverables and price. Most retainers start with an audit in the first month. If you only need advice, book a one-off SEO consultation.
Tell me about your product, your market and your budget. I reply within one working day with questions or a proposal. Not sure yet? Start with a technical SEO audit.
Ujjwal RupakhetiReplies within one working day
How would you like to work?
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