Usability
Navigation, labels, page hierarchy, form design, error messages and feedback after actions, using Nielsen’s ten usability heuristics as a checklist. For each journey I note where a new user would hesitate, guess or give up.
UI/UX Audit Services in Nepal
I’m Ujjwal Rupakheti, a full-stack developer and SEO specialist in Itahari, Nepal. My UI/UX audit finds where visitors get stuck on your website or app: confusing pages, inaccessible forms, weak mobile layouts and leaky checkout steps. You get a prioritised fix list with annotated screenshots, quoted per project.
- Your key journeys tested on desktop and real phones
- Accessibility checked against WCAG 2.2 AA
- Every fix written so a developer can build it
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Get a quote
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- 1
The main button is too faintGrey on grey at 1.8:1; WCAG asks for 4.5:1.
- 2
Nine fields before a quoteName, phone and a message would do.
- 3
No price or phone nearbyVisitors leave to ask on WhatsApp.
- 4
Payment buttons too smallUnder 40px, hard to hit with a thumb.
01Overview
A UI/UX Audit, Explained
A UI/UX audit is an expert review of how people use your website or app. I go through the key journeys as a new visitor would, check each screen against usability principles and WCAG accessibility criteria, and list every problem that slows people down or stops them, ranked by how much it costs you.
UI is what people see: layout, type, colour and buttons. UX is what they experience: whether they understand the page, trust it and finish what they came to do. An audit looks at both, because a good-looking page can still lose customers if its form is confusing.
I’m a developer as well as a reviewer, so each recommendation is something your developer can actually build, with notes on how. If you also need bugs found, pair the audit with QA testing.
02Scope
What Does the UI/UX Audit Cover?
Four areas: the usability of your main journeys, accessibility against WCAG 2.2 AA, the mobile experience on small screens and slow networks, and conversion from first visit to enquiry or payment. Content clarity and speed are included wherever they affect those journeys.
Accessibility (WCAG 2.2 AA)
Keyboard access, visible focus, colour contrast, text alternatives, form labels, heading structure and motion. I test with a keyboard and a screen reader as well as automated tools, because tools catch only part of the problems.
Mobile & Nepal Specifics
Tap targets, thumb reach, sticky bars that cover content and pages that work on weak mobile data. I check Nepali Unicode text, Bikram Sambat dates and eSewa, Khalti and Fonepay payment screens where your product uses them, as in Pustau.
Conversion
The path from landing page to the action you want: enquiry, sign-up, booking or checkout. I look at the number of steps, unclear calls to action, missing trust signals such as prices and contact details, and forms that ask for too much. For SaaS sign-ups, see also SaaS development.
03Common problems
Where Visitors Usually Get Stuck
Most sites lose people in the same few places. None of these is visible in an analytics dashboard, which shows only that visitors left. An audit shows why. If they never arrive at all, that’s a job for SEO, not design.
- The first screen
The page doesn’t say what you offer, where, and for whom before the visitor has to scroll, so they go back to the search results.
- The main button
It’s faint, below the fold on a phone, or worded vaguely, such as “Submit” instead of “Get a quote”. Text contrast below 4.5:1 also fails WCAG 1.4.3.
- Long forms
Fields that aren’t needed yet, no labels once a field is filled, and error messages that appear only after the whole form is sent.
- Missing trust signals
No price range, no phone or WhatsApp number, no address or real photos, so careful buyers leave to compare elsewhere.
- Small tap targets
Links and buttons too small or too close together for a thumb. WCAG 2.2 sets a 24-pixel minimum; I recommend at least 40.
- Payment steps
An eSewa or Khalti step that opens without explanation, or a checkout that forgets the cart when the payment app hands back.
- Nepali text
Devanagari that breaks because of letter-spacing, a missing font fallback or line height set for English only.
04Proof
Design Rules I Follow in My Own Products
My own products are where I test these ideas under real conditions. Nimtto’s animated wedding invitations open on low-cost phones over slow connections, offer a reduced-motion version and switch between English and Nepali with one tap.
- Motion that respects people
Every 3D design in Nimtto has a still fallback and honours reduced-motion settings, and Devanagari text is never letter-spaced, so it never breaks.
- Dates people can read
Nimtto shows Bikram Sambat and AD dates side by side, because elders read one calendar and relatives abroad read the other.
- Only what each user needs
In Eknas (eknas.com), cashiers see masked phone numbers and no birthdays, so the counter screen shows only what staff need to serve a customer.
Process
How Does the UI/UX Audit Process Work?
Five steps: agree goals and journeys, review each screen, test accessibility and mobile, rank every issue, and walk you through the fixes.
- 01
Goals & Journeys
We agree what the site must achieve and the three to five journeys that matter most; I read your analytics if you have them.
- 02
Screen Review
Each journey on desktop and phone, with every point of friction captured in a screenshot.
- 03
Accessibility & Mobile
Keyboard, screen reader, contrast and zoom tests, plus small screens and throttled connections.
- 04
Prioritised Report
Each issue gets a severity, the effort to fix and a recommendation, so you can start with quick wins.
- 05
Walkthrough
A call with you or your designer or developer, and a recheck of the fixed screens if you want one.
05Deliverables
What You Get in the UI/UX Audit Report
A prioritised list of issues, each with an annotated screenshot, the principle or WCAG criterion it breaks, the impact on users and a concrete fix. It opens with a one-page summary for owners and a short list of quick wins to ship first.
Issue 03 · Checkout, step 2Mobile · example shop
High
Pay now3
- Problem
- The Pay button’s grey text on a pale grey fill has a contrast of 1.8:1.
- Breaks
- WCAG 2.2, 1.4.3 Contrast (Minimum): text needs 4.5:1.
- Impact
- Buyers on phones, often outdoors, can’t read the one button that matters.
- Fix
- White on
#151514, about 18:1. Effort: low.Before 1.8:1After 18:1
- A one-page summary of the biggest problems and quick wins
- Annotated screenshots for every issue
- WCAG 2.2 success criterion references for accessibility issues
- Severity and effort ratings, so you can plan the work
- Recommended fixes, with code notes where they help your developer
- An optional recheck of the fixed screens
The audit suits businesses whose site gets visits but few enquiries, SaaS products where sign-ups never become active users, online stores with abandoned carts, and companies planning a redesign who want evidence before they start.
06Choosing
UI/UX Audit, QA Testing or SEO Audit?
These reviews answer different questions. A UI/UX audit asks whether people can use the site and want to act. QA testing asks whether it works without bugs. An SEO audit asks whether search engines can find and rank it. Many sites need all three, but rarely at once.
| Service | Question it answers | Typical output |
|---|---|---|
| UI/UX audit (this page) | Can people use it, and do they act? | Prioritised usability, accessibility and conversion fixes |
| QA testing | Does it work without bugs? | A severity-ranked bug report |
| Technical SEO audit | Can Google find, crawl and rank it? | A technical SEO fix list, from NPR 15,000 |
| Logic verification | Are the numbers and rules right? | A code review with failing cases |
Pricing
How Much Does a UI/UX Audit Cost in Nepal?
A UI/UX audit is quoted per project, based on the journeys, screens and devices in scope, and whether you want a recheck after fixes. A focused audit of one sign-up or checkout flow costs less than a full review of a large site.
| Service | Starting price | Typical timeline |
|---|---|---|
| One journeyA single sign-up, booking or checkout flow | Fixed quote | Date agreed in the quote |
| Full site or appThree to five key journeys, desktop and mobile | Fixed quote | Date agreed in the quote |
| Making the fixesIn Next.js, React or your current stack | Quoted from the report | After the walkthrough |
| Technical SEO auditSearch problems reviewed at the same time | NPR15,000 | 1 week |
International clients are invoiced in USD by bank transfer, Wise or PayPal, and I’m happy to sign an NDA before you share access. All starting prices are in the pricing table on my services page, and my technical SEO checklist shows what the SEO audit covers.
What Does a UI/UX Audit Include?
A review of your key journeys for usability, accessibility against WCAG 2.2 AA, the mobile experience and conversion. You get a prioritised report with annotated screenshots, the impact of each issue and a recommended fix, plus a call to walk you or your developer through it.
How Much Does a UI/UX Audit Cost in Nepal?
Each audit gets a fixed quote, based on the number of journeys, screens and devices in scope and whether you want a recheck after the fixes. Auditing one checkout or sign-up flow costs less than a full review of a large site. You get the price in writing before I start. To check the basics yourself first, use my website UX checklist.
UX Audit or Usability Testing: What’s the Difference?
In a UX audit, an expert reviews the product against known principles and standards. In usability testing, real users try tasks while you watch. An audit is faster and cheaper and finds the clear problems, while usability testing confirms how real customers behave. Many companies start with an audit.
What Does WCAG 2.2 AA Mean?
The Web Content Accessibility Guidelines are the international standard for accessible websites, published by the W3C. Level AA is the level most laws and policies refer to. It covers colour contrast, keyboard access, text alternatives for images, clear form labels, tap target size and more.
Will a UI/UX Audit Improve My Conversion Rate?
It shows what is likely stopping people, and fixing those issues usually helps. I can’t promise a number, because results depend on your traffic, your offer and how many fixes you ship. Track enquiries or sales before and after, and test large changes one at a time.
Can You Fix the Issues You Find?
Yes. I build websites and web apps in Next.js, React and TypeScript, so I can make the fixes myself or work alongside your developer. Fixes are quoted separately, after you’ve seen the report, so you only pay for the ones you decide to make.
Do You Audit Nepali-Language Websites?
Yes. I check Nepali Unicode rendering, font fallback, line height for Devanagari, language switching and Bikram Sambat dates, as well as English content. Nimtto, which I built, runs in both English and Nepali, so these are problems I’ve solved in my own code.
What Do You Need from Me to Start?
The site or app address, a test account if the journeys sit behind a login, read access to analytics if you have it, and a short note on what visitors should do. If the product isn’t live yet, a staging link works just as well. Nothing on your site is changed during the audit.
Can You Audit a Site for an International Audience?
Yes. I work remotely from Nepal (UTC+5:45) with clients abroad, invoice in USD by bank transfer, Wise or PayPal, and sign an NDA on request. The audit and report are written in clear English, and the walkthrough call is booked in your working hours.
Send the Page That Isn’t Converting.
Share the link, who it’s for and what you want visitors to do. I reply within one working day with questions or a quote.
Ujjwal RupakhetiReplies within one working day
Where are visitors dropping off?
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